In-store sampling · Auchan
Coffee and salads, in parallel and on consecutive days. We have run in-store sampling for two brands in Auchan hypermarkets in Hungary, fully managed: the counter, trained brand ambassadors, food hygiene, logistics and a report at the end.
Two campaigns, two different set-ups: one ran in three stores at once, the other with a single counter on three consecutive days.
Agriro’s first in-store promotion in Hungary. We sampled open product with gloves, moved the branded counter from store to store, collected feedback with a QR-code survey at the stand and delivered an Excel report at the end.
Fresh espresso from an original Bialetti moka pot, in three Auchan hypermarkets at the same time. We selected and trained the staff, coordinated the logistics and were present at all three locations.
The first decision in a multi-store sampling campaign is whether the stores run at the same time or one after another. We have done both at Auchan:
Planning sampling in another retail chain or another city? We work nationwide across Hungary – see our event and promotional staff service or our in-store sampling page (HU).
The Auchan name refers to where the campaigns took place; our clients are the brands that make and sell the products.
Sampling at Auchan?
One store or several, at once or one after another – just as we ran it for Bialetti and Oliveris.